Created a visual identity to suit a growing accounting business with personality.
Green Mountain BookkeepersThe BriefIn 2024, Green Mountain Bookkeepers contacted me about creating a logo for their newly created accounting business to reflect their roots in the Green Mountains. Later in 2025, they asked me to create designs for business cards and fliers. This year, I will continue to work with them to update their website.
Logo Before Color
Logo After Adding Color
ProcessThe most important part of my design process is the iteration that occurs after my client or peers give me feedback. While working with Green Mountain Bookkeepers, I learned about the limitations of budget that small businesses deal with and how that affects how business cards and other printed material have to be designed to account for those challenges. In this case, the client wanted more personality, but ran across issues with die cutting with lines existing in the design. The addition of trees made the card feel friendlier and better reflected what the values of the company are.
Business Card Before Revisions
Second Iteration
Final Design