Pop CoLab Rebrand

On a team with my peers, we refreshed the existing brand of the fun loving Pop CoLab, giving it a new brand identity and guidelines for the client to self-implement.

Check Out Their Website!

* A little disclaimer - we didn’t make the website, just the branding!

The Brief

My college partnered with Riipen to create the opportunity to work with small companies who were willing to let students solve design solutions for them in exchange for experience working with a client and permission to display our work on our portfolios. I had the invaluable experience of working on a team of my design peers to create the new branding system and brand guidelines to aid our fellow students in creating numerous other deliverables for Pop CoLab, a teambuilding workshop facilitating company.

“The Branding Team” that I was a part of was tasked with creating a refreshed brand identity for Pop CoLab that made the brand more cohesive while remaining fun and friendly. We developed a logo system, including icon, horizontal, and vertical functions; a typographic system, including headings, subheadings and body copy fonts and usages; a color palette that encompassed the whole brand as well as including individualize palettes to denote different audiences that the company would choose to speak to through. After other groups in our class applied the branding guidelines and created their layouts for their own deliverables, my team and I compiled all the information into a cohesive Master Brand Guideline for ease of the client’s future implementation.

Original Pop CoLab Logo

Original Color Palette Accessibility Test

Process

Over the course of two months, we developed and iterated our systems based off of peer and client feedback to create a system that worked best for all who were involved.

The earliest stages include the greatest amount of variability, and in later stages, only small tweaks were made for quality of life functions for our peers and the client.